E-commerce
Loyalty Programs
It is widely recommended that the customer should not be forced to sign up in the e-shop, but there is one very important reason why many online shops require mandatory registration. That reason is based on a fact that retaining current customers is more profitable than acquiring new ones. Therefore,...
Why and for what purposes “Google Analytics” can be used in e-commerce?
“Google Analytics” - is at this moment most effective and cost free way to track and analyze achieved results. Already in the initial “Google Analytics” page you will find a lot of useful information about your e-shop, such as number of clicks, number of unique visitors on website, average session...
Combining newsletter and social media marketing
Social media and newsletter are two separate powerful marketing tools. However, the combination of these tools is even more valuable and can help you to reach and even exceed your marketing goals.
It is widely perceived that e-mail as a marketing tool is outdated and does not create a real value....
The most important first steps in online shop development
The establishment of an internet shop can cost as little as couple of hundred euro if you will develop the major part of the website yourself or hire an inexpensive employee, for instance an IT student, who wants to make some extra money. However, if you want more complex e-commerce...
The most common mistakes in online shop development - part 1
The most common mistakes in online shop development- part 1
Most of the owners and developers of online shops have good awareness about how to create a smoothly running e-commerce environment and avoid most common mistakes. However, mistakes are still frequently done, because of various reasons. It might be the lack...
The most common mistakes in online shop development - part 2
6. Mandatory registration
There are certain product types, which might make the mandatory registration a reasonable requirement. However, why we should register in order to buy a simple book? Most likely is that you will not want to create a rarely usable account with password, which you will forget in several...
Tips for improving your online shop
E-commerce is gaining a major ground in the business world with millions of internet users buying products and services online. Many new start-ups as well as existing enterprises are forced to make their offerings available online in order to stay on the cutting edge. If you are considering opening your...
Online shop - beneficial to your business
Online shopping is becoming a major trend worldwide as businesses are looking for innovative ways to utilize Internet in order to access biggest marketplace in the world. Having in mind that electronic commerce emerged in big scale just about ten years ago, we saw a tremendous growth in this business...
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