Archive for E-commerce

Why and for what purposes “Google Analytics” can be used in e-commerce?

“Google Analytics” - is at this moment most effective and cost free way to track and analyze achieved results. Already in the initial “Google Analytics” page you will find a lot of useful information about your e-shop, such as number of clicks, number of unique visitors on website, average session duration, visitor location on website, visitor hardware information (personal computers,...

Combining newsletter and social media marketing

Social media and newsletter  are two separate powerful marketing tools. However, the combination of these tools is even more valuable and can help you to reach and even exceed your marketing goals. It is widely perceived that e-mail as a marketing tool is outdated and does not create a real value. In any case, just think how many times per week...

Loyalty Programs

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It is widely recommended that the customer should not be forced to sign up in the e-shop, but there is one very important reason why many online shops require mandatory registration. That reason is based on a fact that retaining current customers is more profitable than acquiring new ones. Therefore, customer loyalty became one of the major goals of many...

The most important first steps in online shop development

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The establishment of an internet shop can cost as little as couple of hundred euro if you will develop the major part of the website yourself or hire an inexpensive employee, for instance an IT student, who wants to make some extra money. However, if you want more complex e-commerce website, which will require highly skilled web designers and programmers,...

The most common mistakes in online shop development – part 2

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6. Mandatory registration There are certain product types, which might make the mandatory registration a reasonable requirement. However, why we should register in order to buy a simple book? Most likely is that you will not want to create a rarely usable account with password, which you will forget in several days. It is understandable that in this case, registration is...

The most common mistakes in online shop development – part 1

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The most common mistakes in online shop development- part 1 Most of the owners and developers of online shops have good awareness about how to create a smoothly running e-commerce environment and avoid most common mistakes. However, mistakes are still frequently done, because of various reasons. It might be the lack of time, concentration or knowledge. In upcoming articles we will...