Posts tagged with Google analytics

Why and for what purposes “Google Analytics” can be used in e-commerce?

“Google Analytics” – is at this moment most effective and cost free way to track and analyze achieved results. Already in the initial “Google Analytics” page you will find a lot of useful information about your e-shop, such as number of clicks, number of unique visitors on website, average session duration, visitor location on website, […]

Google Analytics EE Orders module

Compatibility: Prestashop 1.3.0 - 1.7.8

“Google Analytics EE Orders” module allows you to exploit the possibilities of the newest and most developed “Google Analytics – Enhanced Ecommerce” (EE) tool, which operates on the server (PHP). There is no doubt that “Google Analytics” can be an extremely beneficial tool. By utilizing this tool, we can easily and with no cost follow […]