How to Create a PrestaShop Feed for idealo

idealo is one of Europe’s largest price comparison platforms, with over 50 million monthly visitors across Germany, Austria, the UK, France, Italy, and Spain. For PrestaShop store owners targeting European markets, getting listed on idealo can drive significant qualified traffic — users on idealo are actively comparing prices and ready to buy.

To list your products on idealo, you need a product feed — a structured XML file that idealo fetches from your store on a regular schedule.

What idealo Requires in a Product Feed

idealo has specific feed requirements. The most important mandatory fields are:

Missing or inaccurate fields — especially EAN, price, and delivery time — are the most common reasons products get rejected or delisted on idealo.

Why EAN Is Critical for idealo

idealo uses EAN (European Article Number) to match your products with the same products from other retailers. This is how they build comparison pages. Without EAN, your product may still be listed but it will not appear on the main comparison page for that product — which is where most buyers click.

Make sure your PrestaShop product catalog has EAN codes filled in for all products you want to list on idealo. If you sell products from known brands, the EAN is usually on the product packaging or available from your supplier.

Step 1: Install a Feed Module in PrestaShop

PrestaShop does not generate idealo feeds natively. You need a feed module.

XML Feeds Pro for PrestaShop includes a ready-made idealo template. The template maps all required idealo fields to your PrestaShop product data automatically.

Key features for idealo:

– Pre-built idealo XML template with all mandatory fields
– Automatic EAN mapping from your product catalog
– Delivery time and delivery cost configuration
– Product filtering — exclude categories or products you do not want to list
– CRON automation — keep your feed updated automatically

Step 2: Configure the idealo Feed

After installing XML Feeds Pro:

1. Create a new feed in the module
2. Select the idealo template from the template library
3. Review the field mapping:
– Make sure `aid` maps to your product reference or SKU
– Set `delivery_time` — you can set a default value or map it per product
– Set `delivery_cost` — use your standard shipping rate or map by product weight/category
4. Set up filters if needed — for example, exclude products without EAN or below a minimum price
5. Save the feed and copy the feed URL
6. Set CRON to update the feed daily

Step 3: Register as an idealo Partner

To list your products on idealo, you need a partner account. Go to idealo.com and look for the merchant/partner registration section (available on the idealo website for your target country — idealo.de for Germany, idealo.co.uk for the UK, etc.).

During registration you will need to:

– Provide your store URL and contact details
– Describe your product range and category
– Submit your feed URL for review

idealo reviews new partners manually, which can take a few business days. Once approved, your feed will be fetched automatically.

Step 4: Monitor Your Feed Performance

Once your products are live on idealo, log in to your idealo partner account to monitor:

– Impressions — how many times your products appeared in comparisons
– Clicks — how many users clicked through to your store
– Click-out rate — the percentage of impressions that result in clicks
– Feed errors — products that were rejected or have data issues

Regularly check for feed errors and fix them promptly. Price accuracy is especially important — idealo monitors whether the price on your product page matches the price in the feed.

Tips for Better Performance on idealo

Competitive pricing — idealo users are comparison shoppers. If your price is significantly higher than competitors, you will get impressions but few clicks. Monitor competitor pricing regularly.

Fast delivery — delivery time is one of the top filters users apply on idealo. If you can offer 1–2 business day delivery, make sure this is accurately reflected in your feed.

High-quality images — idealo displays product images prominently on comparison pages. Use clean, high-resolution images on white backgrounds where possible.

Complete product data — the more complete your product data (EAN, brand, specifications), the better idealo can match and display your products.

Custom labels — use custom label fields in your feed to segment products for idealo campaigns — for example, marking your best-selling or highest-margin products.

Managing Multiple idealo Country Feeds

If you sell in multiple European countries, you will need separate feeds for each idealo country platform (idealo.de, idealo.co.uk, idealo.fr, etc.) with prices in the correct currency and delivery information for each market.

XML Feeds Pro lets you create multiple feeds from the same product catalog, with different filters, currencies, and field values for each country. This is much more efficient than managing separate export files manually.

XML Feeds Pro for PrestaShop includes ready-made templates for idealo, Google Shopping, Facebook Catalog, and 100+ other channels. One-time payment, no monthly fees. View the module →