Dynamic pricing module

Prestashop Dynamic pricing moduleDynamic pricing in e-commerce refers to the practice of increasing prices based on various factors such as demand and customer behavior. In short, the more popular a product is, the more the price is automatically increased.
It’s very common in airline tickets, entertainment events, and even Uber, so let’s bring it to your store also.
You can start selling the product at a low price and thus compete with your competitors, and when the demand increases, automatically increase the price of the product and monitor the maximum price you can achieve.
You won’t have to track sales manually, our module will automatically track the sales and bring the prices to the highest price you can have.


Implementing dynamic pricing strategies can offer several benefits for e-commerce businesses:

  • Maximizing revenue
  • Competitive price, start sales with a low price and automatically raise to the maximum attractive price
  • Time consumption, you won’t need to manually track prices and sales
  • Balancing supply and demand


Most common use cases

  • Automatically raise prices when demand is high (ex. Christmas period, Valentine’s Day, Black Friday, summer sales, and so on)
  • You have a new product and you don’t know the market value yet
  • Manage product seasonality


Module features

  • You can create different price logic for certain product groups
    Filter products by: categories, suppliers, manufacturers, price range, quantity, “on-sale” status, or individual list (products are selected manually)
  • You can have as many different price rules as you want
  • History of price changes
  • You can determine how the price should increase
  • According to your needs, you can set a price increase limit

Install instruction

The installation of the module is very simple. Login to the Prestashop admin panel, click on the “Modules” tab. Then, click on the “Add a new module” link and upload the “Dynamic pricing ” module. After this, just click on the “Install” button and you are done.

Uninstall instruction

Just click “uninstall” button in Prestashop admin panel/modules.

Screenshots of “Dynamic pricing” module

Prestashop dynamic pricing modulePrestashop dynamic pricing module