Skroutz SA was founded in 2005 and is active in the development of innovative technology services, creating innovative e-commerce platforms and high-performance websites. The main competitor in Greece is the price comparison site BestPrice.gr.

Based in Athens, Skroutz SA is the leading digital brand behind the creation and evolution of the capabilities of the innovative search engine and price and product comparison www.skroutz.gr. The company provides a range of user-centric software solutions and e-commerce platforms utilizing new technologies and methodologies that highlight the passion of its human resources. The company has an impressive 15 year track record in the E-commerce industry and has also expanded its business abroad with projects in Turkey (www.alve.com) and the UK (www.scrooge.co.uk). Currently Skroutz S.A. employs a 240+ people workforce and records €10.5m revenues annually.

On Black Friday, Skroutz users reached 1.2 million, an increase of 64% compared to Friday, November 9, while the page’s traffic was increased by 85%, after 1.8 million visits and 15 million page views. The use of the Skroutz application on Android and iOS also showed a corresponding increase, reaching 80,000 users (+ 57%), 160,000 visits (+ 90%) and 430,000 page views (+ 80%).

In terms of searches, the biggest protagonists seem to be Mobile Phones, Sneakers, Televisions and Dehumidifiers. Laptops, Men’s Jackets and Women’s Boots were also quite high in the world’s preferences.

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